Who we are
Founded in 1993, we are an international financial services group with customers in France, Italy, Spain, and the UK. Headquartered in Wales in the UK, we are proud to be Wales’ only FTSE 100 company.
We have over 11,000 colleagues who all strive to serve our 10 million customers in line with our purpose to help more people to look after their future; always striving for better together.
Our strategy
Our strategy remains highly focused on building customer-centric, sustainable businesses for the long term. We strive to keep doing what we’re doing well and do it better year after year.
Our customers and our colleagues are at the heart of what we do and underpin our three strategic goals.
Scale selectively & profitably
Grow UK personal lines insurance, profitably scale European Insurance and UK lending, strengthen UK Commercial & SME offering and explore further opportunities with a clear right to win
Future proof our competitive advantage
Deliver on our customer promise of Value, Trust and Ease to increase retention and multi-product holding and continue to invest in market-leading Data AI capabilities to improve LR and efficiency
Amplify the Admiral DNA
Evolve our culture and future proof our talent, ensuring that we continue to deliver inclusive, affordable, and safe products that positively impact communities and the environment
