Learn more about our brands and markets
We are proud to serve over 11 million customers in the UK and Europe. Take a closer look at all our brands and where we operate.
France
L’olivier Assurance
Launched in 2010, L'olivier Assurance offers motor and home insurance direct to customers in France.
Italy
ConTe.it Assicurazioni
Launched in 2008, ConTe.it provides customers with motor and pet insurance.
ConTe.it Prestiti
Since 2022, ConTe.it has also offered customers personal loans across Italy.
Spain
Balumba
Launched in 2006, Balumba was Admiral’s first international operation. Balumba offers customers direct motor insurance and is part of Admiral Seguros, the Group’s Spanish subsidiary.
Qualitas Auto
Launched in 2013, Qualitas Auto provides direct car insurance at competitive prices to Spanish customers who traditionally find it difficult to access the car insurance cover they need.
UK
Admiral
Launched in 1993, Admiral is one of the UK’s largest motor insurers in the UK and now provides a range of products including home, pet and travel insurance. Admiral was the first company to offer customers MultiCar policies which allow customers to cover multiple cars in one discounted policy. This has now been extended to MultiCover which enables customers to cover cars, vans and their home in one discounted policy.
Admiral Business
Launched in 2021, Admiral Business provides a range of policies for tradespeople in the UK including public liability insurance, tool insurance and goods in transit insurance.
Admiral Money
Launched in 2017, Admiral Money (previously Admiral Loans) provides customers with unsecured personal loans for a range of purposes such as debt consolidation and home improvements as well as secured personal loans for car finance.
Bell
Launched in 1997, Bell was set up to provide customers without a no claims bonus with affordable motor insurance. Bell now specialises in plug-in-and-drive telematics insurance for safer drivers.
Diamond
Launched in 1997, Diamond was created to offer women good value, hassle free insurance motor insurance. Diamond now provides insurance for all with features and benefits aimed at women.
Elephant
Launched in 2000, Elephant was the first UK company to allow customers to buy motor insurance online. Today Elephant specialises in no nonsense, great value, straightforward car insurance.
Gladiator
Launched in 1998, Gladiator is a commercial vehicle insurance broker, acting on behalf of several of the UK’s largest commercial vehicle insurers. Today, Gladiator also underwrites Admiral Van policies.
MoreThan
Launched in 2001 by Royal & Sun Alliance, Admiral Group purchased the renewal rights for MoreThan’s direct home and pet book in 2024. MoreThan now offers pet insurance to customers in the UK.
Pioneer
Launched in 2021, Admiral Pioneer is a venture building business which focuses on long-term diversification. Admiral Pioneer explores and invests in new ventures and emerging consumer needs where the Group’s existing strengths and knowledge give it a competitive advantage. Its portfolio includes Veygo, and Admiral Business.
Veygo
Launched in 2016, Veygo provides customers with pay-as-you-go insurance solutions, including learner, new driver and temporary car insurance.