Creating safer roads for all
As a leading UK motor insurer, we see the devastating impact that crashes can have on our customers and their families. We want to encourage safe driving habits, especially among young drivers who are travelling with similar aged passengers. Admiral UK has partnered with TikTok creators Jeremiah Asiamah, the Polson Twins, and Ella & Benn to create its 'Your Ride, Your Rules' campaign encouraging drivers and passengers to speak up if they feel uncomfortable in the car to help make UK roads safer for everyone.
Learn more about the ‘Your Ride, Your Rules’ campaign here.
Potholes are a menace for motorists
Adam Gavin, Head of UK Claims shares how to check your car for pothole damage.
Read more about our potholes data here.

Building flood resilience with the National Trust
We insure more than two million homes in the UK, and our household team has extensive experience in supporting people impacted by floods.
We believe that we have an important role to play in helping our customers protect themselves from flooding. We partnered with Sean Fletcher, a TV presenter who regularly appears on Countryfile, to educate people about flood risk.
Visit the dedicated Flood Force webpage to learn about the increased risk of surface flooding and how Admiral is sharing tips on making homes and gardens more flood resilient.
Being a great place to work
We’re proud to be recognised as one of the World’s Best Workplaces, and we’re even more proud of how our colleagues talk about us and recommend us as a great employer to their family and friends.
Read more about siblings Sara and Luca on what it’s like to work together in our Italian business, ConTe: Keeping it in the family: sibling success at ConTe | Admiral Group Plc






